Author Archive

UK Crowdfunding is Growing

May 22 2014

The UK crowdfunding market may be small in global terms, but it’s growing fast and bringing with it a significant economic shot in the arm to Britain. Entrepreneurs, charities and…

Page Load Speed Tips for Ecommerce Managers

Apr 06 2014

It’s widely accepted that minimising page load speed is good practice for ecommerce, to ensure visitors get a fast service and search engines don’t mark the webpages down for usability.…

AB & MVT Testing for Ecommerce Checkouts

Apr 05 2014

Checkout testing is one of the most important things you should be doing for your ecommerce site yet many businesses don’t prioritise testing. Without it, you’re essentially providing a checkout…

Ecommerce Information Architecture

Oct 12 2013

I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management. I say avoidable because they’re usually a result of not…

Ecommerce Landing Page Optimisation

Sep 16 2013

Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You…

SEO Page Title + Meta Description Testing

Sep 10 2013

I’ll show how to improve page titles and meta descriptions to increase traffic from natural search. This type of testing should be an integral part of any optimisation program and…

5 Ways Crowdfunding Benefits Retail Ecommerce

Jul 08 2013

The UK’s innovation agency, NESTA, predicts the UK crowdfunding industry to raise £14bn in 2016. That’s a big number considering the global market was expected to reach $6bn in 2013,…

Ecommerce Delivery & Returns Battleground

Jun 25 2013

Why is delivery and returns a key battleground for retail ecommerce? Quite simply, delivery and returns is seen by customers as far more than an essential website policy; it’s a…