Ecommerce Landing Page Optimisation

Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You want visitors to complete the primary goal for the page, which means following your CTA.

However, there are several reasons why this basic recommendation isn’t necessarily true or accurate.

You can find out why and pick up advice on landing page optimisation on my Smart Insights guest blog.

Thanks, James

This Post Looks Beautiful even with Long Interesting Title

Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sagittis, sem quis lacinia faucibus, orci ipsum gravida tortor, vel interdum mi sapien ut justo. Nulla varius consequat magna, id molestie ipsum volutpat quis. Suspendisse consectetur fringilla luctus. Fusce id mi diam, non ornare orci. Pellentesque ipsum erat, facilisis ut venenatis eu, sodales vel dolor.

SEO Page Title + Meta Description Testing

I’ll show how to improve page titles and meta descriptions to increase traffic from natural search. This type of testing should be an integral part of any optimisation program and these two elements are often overlooked.

The words that people see on search engines results pages (SERPs) influences their click decision. The more persuasive the copy and the closer it appeals to the needs of the searcher, the greater the propensity to click. Google rewards pages which have a higher relative click through rate since this is a positive relevance signal. Furthermore, the title is a well-known search ranking factor as one of the key relevance signals to Google related to each page.

In my Smart Insights guest blog I provide advice and guidance on testing for SEO.

Thanks, James

 

This is a Single Clean Post

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sagittis, sem quis lacinia faucibus, orci ipsum gravida tortor, vel interdum mi sapien ut justo. Nulla varius consequat magna, id molestie ipsum volutpat quis. Suspendisse consectetur fringilla suctus. Pellentesque ipsum erat, facilisis ut venenatis eu, sodales vel dolor.

Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.

  • This is a unorder list. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sagittis, sem quis lacinia faucibus, orci ipsum gravida tortor, vel interdum mi sapien ut justo.
  • Nulla varius consequat magna, id molestie ipsum volutpat quis. Suspendisse consectetur fringilla luctus.
  • Fusce id mi diam, non ornare orci. Pellentesque ipsum erat, facilisis ut venenatis eu, sodales vel dolor.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sagittis, sem quis lacinia faucibus, orci ipsum gravida tortor, vel interdum mi sapien ut justo. Nulla varius consequat magna, id molestie ipsum volutpat quis. Suspendisse consectetur fringilla luctus. Fusce id mi diam, non ornare orci. Pellentesque ipsum erat, facilisis ut venenatis eu, sodales vel dolor.

5 Ways Crowdfunding Benefits Retail Ecommerce

The UK’s innovation agency, NESTA, predicts the UK crowdfunding industry to raise £14bn in 2016. That’s a big number considering the global market was expected to reach $6bn in 2013, up from $2.7bn in 2012.

The growth is being driven by an increase in platforms, rapid adoption of crowdfunding as a finance source by businesses and growing consumer awareness.

Crowdfunding is providing the platforms to connect many parties, both individuals and businesses, with the goal of financing projects and ventures.

In my Econsultancy guest blog I look at 5 ways crowdfunding can benefit retail ecommerce.

Thanks, James

Markup: Text Alignment

Default

This is a paragraph. It should not have any alignment of any kind. It should just flow like you would normally expect. Nothing fancy. Just straight up text, free flowing, with love. Completely neutral and not picking a side or sitting on the fence. It just is. It just freaking is. It likes where it is. It does not feel compelled to pick a side. Leave him be. It will just be better that way. Trust me.

Left Align

This is a paragraph. It is left aligned. Because of this, it is a bit more liberal in it’s views. It’s favorite color is green. Left align tends to be more eco-friendly, but it provides no concrete evidence that it really is. Even though it likes share the wealth evenly, it leaves the equal distribution up to justified alignment.

Center Align

This is a paragraph. It is center aligned. Center is, but nature, a fence sitter. A flip flopper. It has a difficult time making up its mind. It wants to pick a side. Really, it does. It has the best intentions, but it tends to complicate matters more than help. The best you can do is try to win it over and hope for the best. I hear center align does take bribes.

Right Align

This is a paragraph. It is right aligned. It is a bit more conservative in it’s views. It’s prefers to not be told what to do or how to do it. Right align totally owns a slew of guns and loves to head to the range for some practice. Which is cool and all. I mean, it’s a pretty good shot from at least four or five football fields away. Dead on. So boss.

Justify Align

This is a paragraph. It is justify aligned. It gets really mad when people associate it with Justin Timberlake. Typically, justified is pretty straight laced. It likes everything to be in it’s place and not all cattywampus like the rest of the aligns. I am not saying that makes it better than the rest of the aligns, but it does tend to put off more of an elitist attitude.

Ecommerce Delivery & Returns Battleground

Why is delivery and returns a key battleground for retail ecommerce? Quite simply, delivery and returns is seen by customers as far more than an essential website policy; it’s a key competitive differentiator. The convenience of the service provided influences shopping habits.

The Independent on Sunday revealed that during December 2012, an estimated 225,000 parcels each day failed to arrive when promised. In an article titled “The great online delivery scandal”, they revealed the impact of poor service delivery on customers’ future shopping habits. Failing to live up to promises is damaging for your brand.

My Postcode Anywhere guest blog discusses this in more detail.

Thanks, James

Satisfaction Lies in the Effort

Nullam placerat laoreet tellus, sed volutpat lectus. Aenean dignissim dui at rutrum volutpat. Phasellus vel tincidunt dolor. Mauris quis dui ornare, bibendum ante gravida, eleifend tortor. Etiam molestie lacinia nulla, sit amet feugiat libero mattis eu. Nam quis purus leo. Nullam sit amet sollicitudin magna. Nullam pretium viverra metus, nec adipiscing eros hendrerit sed. Morbi accumsan nisi nec urna vulputate accumsan vitae vel neque. Morbi bibendum lectus in nibh suscipit, in laoreet arcu venenatis. Vestibulum at bibendum eros.

Nullam ut nisl in lacus bibendum porta. Mauris quis quam velit. Mauris sit amet tortor ac ipsum dignissim viverra. Nulla vel augue eget justo fringilla iaculis non non nisi. Cras id leo turpis. Nunc euismod erat risus, non condimentum dui sollicitudin ut. Phasellus accumsan urna a tincidunt adipiscing. Donec libero tortor, vehicula nec orci sit amet, laoreet pretium quam. Mauris feugiat convallis sem, quis placerat tortor egestas in. Ut nulla diam, vestibulum et erat ac, sollicitudin pretium erat. Praesent ut condimentum metus. Ut lacinia, mauris non interdum pulvinar, leo metus faucibus nibh, a sagittis lectus nisl et ipsum.

Post with Pagination

Post Page 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sagittis, sem quis lacinia faucibus, orci ipsum gravida tortor, vel interdum mi sapien ut justo. Nulla varius consequat magna, id molestie ipsum volutpat quis. Suspendisse consectetur fringilla suctus. Pellentesque ipsum erat, facilisis ut venenatis eu, sodales vel dolor.