Ecommerce Landing Page Optimisation
Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You want visitors to complete the primary goal for the page, which means following your CTA.
However, there are several reasons why this basic recommendation isn’t necessarily true or accurate.
You can find out why and pick up advice on landing page optimisation on my Smart Insights guest blog.