Checkout testing is one of the most important things you should be doing for your ecommerce site yet many businesses don’t prioritise testing. Without it, you’re essentially providing a checkout without really knowing what makes people convert and what causes abandonment.
In my Postcode Anywhere guest blog I discuss a structured approach to testing to help you make sensible decisions. You can read the full post on the Postcode Anywhere blog.
Thanks, James
Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You want visitors to complete the primary goal for the page, which means following your CTA.
However, there are several reasons why this basic recommendation isn’t necessarily true or accurate.
You can find out why and pick up advice on landing page optimisation on my Smart Insights guest blog.
Thanks, James
