1. Project sponsor: C-suite, Directors of Digital, Ecommerce and Multi- Channel
2. Project owner: senior management e.g. Head of Ecommerce, Digital Manager
3. Project stakeholder: subject matter experts e.g. SEO Manager, Merchandising Executive
4. Project Manager: contract or FT in-house PM responsible for setting up the project office
5. Agencies: Client account Director or Manager responsible for delivering a replatform project.