Training Best Internet Show

Ecommerce training modules

Strategy

  • Digital strategy – understanding your business, markets, customers & competitors to align your investment and digital focus.
  • Ecommerce replatforming – how to plan & manage an RFP or ITT proposal (I wrote the Econsultancy best practice guide “How to run a successful E-commerce ITT”).
  • Managing internal & external teams – how to get the right structure and focus to deliver results, agency selection and managing external agencies.
  • Digital marketing essentials – understanding the different channels and how they work together.
  • Customer Experience (CX) – applying customer centric models to improve your UX.
  • Measurement frameworks – knowing which KPIs to use for each marketing channel + overall ecommerce performance.

Execution & trading

  • Merchandising strategies for ecommerce – the art of selling online
  • Exit intent and remarketing – how to minimise funnel leakage on your website to maximise conversion/goal completion.
  • SEO – understanding what SEO is + using a framework to plan and implement an SEO strategy, SEO specific tactics e.g. technical optimisation, keyword research, content marketing etc.
  • Email & lifecycle marketing – building an email strategy, campaign good practice, campaign reporting etc.
  • Affiliate marketing – understanding what affiliate marketing is, how it works, tips and techniques to get the best results.
  • Content marketing – understanding the relevance and how to create a content marketing plan.

Thanks, James.