AB & MVT Testing for Ecommerce Checkouts

April 5, 2014

Checkout testing is one of the most important things you should be doing for your ecommerce site yet many businesses don’t prioritise testing. Without it, you’re essentially providing a checkout without really knowing what makes people convert and what causes abandonment.

In my Postcode Anywhere guest blog I discuss a structured approach to testing to help you make sensible decisions. You can read the full post on the Postcode Anywhere blog.

Thanks, James

James Gurd

James is an experienced ecommerce & digital marketing consultant. He helps B2C and B2B Clients translate brands into sustainable digital channels, using relevant ecommerce techniques to drive acquisition and ensure that retention strategies optimise the investment. He has worked across multi-channel, pureplay and start-ups.

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Tags: testing,