AB & MVT Testing for Ecommerce Checkouts
Checkout testing is one of the most important things you should be doing for your ecommerce site yet many businesses don’t prioritise testing. Without it, you’re essentially providing a checkout without really knowing what makes people convert and what causes abandonment.
In my Postcode Anywhere guest blog I discuss a structured approach to testing to help you make sensible decisions. You can read the full post on the Postcode Anywhere blog.