Here you can find quick links to the guest blogs I write for Dave Chaffey and the Smart Insights team:
SEO Series
About:
this series looks at the key techniques you need to master in order to get to grips with the basics of SEO and improve the optimisation of your webpages and content.
Part 1 – Using web analytics to benchmark SEO performance
Part 2 – Competitor analysis for SEO
Part 3 – Using the Google toolkit to identify performing keywords
Part 4 – Targeting the full tail of search
Part 5 – SEO testing for page titles and meta descriptions
Part 6 – Weeding out poor performing keywords
Part 7 – The role of landing page optimisation & testing in SEO
Part 8 – How to identify high quality linking domains for SEO
Part 9 – The increasing role of social media signals within SEO
Part 10 – Using content marketing to support SEO.
Part 11 – Using voice-of-customer data to drive SEO insight.
Part 12 – SEO planning and analysis.
Please join in the discussion and share your thoughts and opinions. We would welcome your contribution.
General ecommerce & website optimisation
About:
These are blogs that I write providing advice and guidance on a range of website optimisation topics.
Landing page optimisation and CTAs
Examples of effective landing pages for ecommerce
About Smart Insights
Smart Insights is run by Dave Chaffey and offers a membership model to access detailed industry reports and the latest in good practice thinking from respected e-commerce and digital marketing legends. If you’re interested in learning more and looking for value for money and great strategic and tactical insights, check out the Smart Insights membership.
Thanks, James.