Posts Tagged "business"

Ecommerce Landing Page Optimisation

Sep 16 2013

Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You…

SEO Page Title + Meta Description Testing

Sep 10 2013

I’ll show how to improve page titles and meta descriptions to increase traffic from natural search. This type of testing should be an integral part of any optimisation program and…

5 Ways Crowdfunding Benefits Retail Ecommerce

Jul 08 2013

The UK’s innovation agency, NESTA, predicts the UK crowdfunding industry to raise £14bn in 2016. That’s a big number considering the global market was expected to reach $6bn in 2013,…

Ecommerce Delivery & Returns Battleground

Jun 25 2013

Why is delivery and returns a key battleground for retail ecommerce? Quite simply, delivery and returns is seen by customers as far more than an essential website policy; it’s a…