Ecommerce Landing Page Optimisation

September 16, 2013

Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You want visitors to complete the primary goal for the page, which means following your CTA.

However, there are several reasons why this basic recommendation isn’t necessarily true or accurate.

You can find out why and pick up advice on landing page optimisation on my Smart Insights guest blog.

Thanks, James

James Gurd

James is an experienced ecommerce & digital marketing consultant. He helps B2C and B2B Clients translate brands into sustainable digital channels, using relevant ecommerce techniques to drive acquisition and ensure that retention strategies optimise the investment. He has worked across multi-channel, pureplay and start-ups.

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