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Page Load Speed Tips for Ecommerce Managers

Page Load Speed Tips for Ecommerce Managers

Apr 06 2014

It’s widely accepted that minimising page load speed is good practice for ecommerce, to ensure visitors get a fast service and search engines don’t mark the webpages down for usability.…

AB & MVT Testing for Ecommerce Checkouts

AB & MVT Testing for Ecommerce Checkouts

Apr 05 2014

Checkout testing is one of the most important things you should be doing for your ecommerce site yet many businesses don’t prioritise testing. Without it, you’re essentially providing a checkout…

Ecommerce Information Architecture

Ecommerce Information Architecture

Oct 12 2013

I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management. I say avoidable because they’re usually a result of not…

Ecommerce Landing Page Optimisation

Ecommerce Landing Page Optimisation

Sep 16 2013

Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You…

James Gurd

James is an experienced ecommerce & digital marketing consultant. He helps B2C and B2B Clients translate brands into sustainable digital channels, using relevant ecommerce techniques to drive acquisition and ensure that retention strategies optimise the investment. He has worked across multi-channel, pureplay and start-ups.

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