Digital Juggler is an independent ecommerce consultancy based in London, UK. It is owned by James Gurd, an experienced ecommerce specialist, who is the lead consultant for all projects.
Digital Juggler was founded in 2009 and registered in 2011 in England and Wales under company number 07847746.
James is an ecommerce strategy and replatforming consultant with more than 20 years’ experience working with B2C and B2B brands including Fatface, Lily’s Kitchen, Heal’s, Mars, Samsung, The Wine Society, Victoria Beckham, RSPB and Dr. Barbara Sturm. He helps organisations deliver ecommerce growth based on realistic plans and budgets.
You can view James’ full ecommerce background and skills on his LinkedIn profile and visit the consultancy hub page to find out more about ecommerce consultancy services.
Having worked with James for over 18 months, primarily on building out and optimising our remarketing strategy, I couldn’t recommend his services enough. He works fast and delivers results.”

Business values
Consultancy is about partnership, not just delivering projects. James works with businesses where there is a good cultural fit, to ensure that he can work effectively as part of their team. Enjoying work is essential because it helps deliver more positive outcomes.
Digital Juggler’s core values are:
- Collaboration – working together to help your team improve skills and deliver success
- Integrity – delivering work to the highest possible standard with the available resources, focused on adding value
- Transparency – being open and honest, clear on what’s happening, what works and what needs to improve
- Respect – treating your team and business like his own, inspiring each stakeholder to contribute positively
James supports a range of charities and not-for-profits because he feels strongly about giving something back.
Ecommerce replatforming service
James has delivered many projects guiding organisations through the complexities of a new platform build or replatforming project, as a technology/solution agnostic independent consultant. All projects involve a detailed assessment of platform technology based on prioritised business requirements and evaluation of which platforms fit best with your operational model and internal capabilities.
He has hands-on experience of replatforming as Head of Ecommerce, with commercial ownership of site migrations, as well as having supported multiple brands acting as the lead consultant to upskill their ecommerce teams and provide a clear project structure and governance.
Key replatforming services include:
- Ecommerce replatforming consultancy
- Vendor technology selection
- Discovery phase planning
- New website launches
- Fully managed service
Inside Commerce podcast
In November 2019, James launched the Inside Commerce podcast with fellow consultant Paul Rogers.
Inside Commerce provides weekly audio podcasts and video masterclasses. It features interviews with industry thought leaders and practical advice on improving end-to-end customer experience, helping ecommerce businesses discover how to make better technology decisions.
The podcast provides the answers to help you get the most from your platform and technology stack. Each episode will help you understand the ecommerce tech landscape, plan for revenue growth and deliver performance improvements.
It’s available on all popular channels including Spotify, Apple + via RSS.
For complimentary bite size video lessons on improving your website performance, head over to the YouTube channel.