B2B ecommerce replatforming is crucial for businesses aiming to enhance their digital presence, streamline operations, and adapt to evolving market demands. The ecommerce platform market is crowded, so making the right choice is paramount for replatforming success. James Gurd brings a nuanced understanding of leading platforms, having worked with industry leaders such as BigCommerce, Shopify, Adobe Commerce, Salesforce Commerce, Centra, Spryker, and more.
James has a wealth of experience spanning the UK and US. As a trusted ecommerce advisor to senior managers and C-Suite execs, he has successfully collaborated with businesses across industries, helping them navigate the complexities of B2B replatforming. His approach is grounded in a deep understanding of the technical and operational challenges that businesses face in the digital age.
Digital Juggler’s industry knowledge gave us the confidence we needed to proceed, underpinned with just the right amount of structure and documentation for a business our size.
James was really easy to work with and great at talking to non-technical people and making sure their requirements were heard. We miss him already.
B2B platform knowledge
Get expert advice on digital strategy + technology selection. Digital Juggler provides the following B2B ecommerce services:
- Ecommerce advisory: insights on digital strategy and the role of technology, advising what features and functionality you need to deliver the best user experience for customers and your business teams
- Ecommerce platform selection: market assessment based on your specific business needs & operational model
- Technology stack recommendations: what other 3rd party tools do you need to achieve business and customer goals? Knowledge across PIM, product discovery, loyalty, marketing automation and more.
- Development parter selection: running a focused RFP and using my industry contacts to introduce relevant agencies based on project and cultural fit
- Technical Discovery: making sure there is a detailed functional specification aligned with your business requirements and a realistic project plan and cost proposal
- Build and launch consultancy: providing project oversight to ensure all stakeholders work towards the same goals, keeping a close eye on the project plan, project costs, scope and risk management.
James is an experienced B2B ecommerce platform consultant and project lead, respected by business leaders and ecommerce teams for providing objective insights and expertise to guide them through the intricate process of replatforming.
Approach to B2B platform selection
When it comes to B2B replatforming, James emphasizes the importance of aligning technology solutions with the specific needs and goals of the business. His tailored approach takes into account factors such as scalability, customization capabilities, systems integration, and overall user experience. By leveraging his expertise, your business can make informed decisions that set the foundation for sustainable growth and competitiveness in the digital marketplace.
James’s involvement in the B2B ecommerce replatforming process extends beyond technology selection. He plays a pivotal role in guiding businesses through the implementation phase, ensuring a smooth transition that minimises disruption to operations. His holistic approach encompasses not only the technical aspects but also the strategic considerations that underpin a successful replatforming strategy.
Useful content
James runs and cohosts the popular Re:platform Podcast, in Spotify’s top 10% most shared globally. Tune in for a deeper understanding of the ecommerce technology landscape, including some B2B focused episodes.