Ecommerce Replatforming Consultancy

James Gurd, Owner of Digital JugglerReplatforming is complex; no platform is perfect so your challenge is to find a vendor that best aligns with your business model. My experience running replatforming projects for brands including RSPB, Victoria Beckham, Zoggs and The Wine Society can help you.


How it works:

  1. I work with your project team and guide them through my proven process.
  2. My knowledge of the ecommerce platform market ensures we only review relevant platforms – saves time & cost!
  3. Use my network of technical specialists to help provide insights to your IT team.
  4. Use my vendor contacts to accelerate the process & get the right people in the room.

Ecommerce platform migration is challenging but with my proven methodology you can avoid common pitfalls and ensure your business takes a structured approach, ensuring risk is sensibly managed..

A clear vision for replatforming

Website replatforming is resource intensive and can be costly, so it’s essential you’re moving for the right reasons, not just because you’re not using the current platform effectively.

I will help you define the business and technology drivers for the project and establish success criteria for your ecommerce replatforming project:

  • Business goals & needs: what’s driving the project & why now?
  • Business principles: what’s the role of tech in your business & which parts do you want/need to own?
  • Situation analysis (SWOT): how well are you currently doing & what are the issues/opportunities?
  • Functional requirements: what’s in/out of scope and what’s MVP for the first phase?
  • TCO cost model: how much are you spending per annum now and what can you afford?
  • Resources: what is a realistic operational model for the project & is there a fixed deadline?

Before looking at the market, we’ll define goals, objectives and KPIs so the project can be measured against realistic success criteria.

Consultancy based on experience

Mike Burnett, Ecommerce Director“James helped me with our vendor selection process for a new ecommerce platform. From start to finish he offered sound advice & demonstrated great market knowledge.”
Mike BurnettEcommerce Director, Linley London



Over the past 16 years I have delivered many high profile ecommerce platform projects:

  • Client side – as Head of Ecommerce in retail, I had commercial/financial responsibility for two replatform projects for Microsoft Commerce and IBM Websphere.
  • Agency side – as ecommerce consultant at EIBdigital, I helped Client teams shape their platform requirements.
  • Independent consultant – at Digital Juggler I have helped Clients like Sweaty Betty and Victoria Beckham scope their ecommerce requirements, write high quality documentation and project manage the vendor and agency partner selection process.

I know what it takes to make a project work. I know the trials and tribulations of this detailed process and my knowledge will help improve your project delivery.


Helping you select the right vendors

One of the advantages of working with Digital Juggler is access to my network of ecommerce specialists. It’s such a fast moving market with existing vendors updating their platform capabilities and new vendors entering with alternative solutions, that you need experts who can help you focus on the solutions most relevant to your business needs.

I work closely with technology experts to ensure the most relevant (and latest) knowledge is used to help select suitable tools.

This means getting dirty with ecommerce buzzwords like “headless”, “decoupled”, “PWA” and “AMP” to understand the relevance to your business.

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