Dr. Barbara Sturm Ecommerce Replatforming Consultancy

Dr Barbara Sturm plain logo

Digital Juggler played a critical role in our ecommerce replatforming project and expedited decision-making significantly. James adopted a methodical and seamless approach to enable us to find the best solution for our brand. James alleviated the stress and complexity of platform selection, providing detailed documentation in a comprehensible way, and brought a great energy throughout the process. He was popular with the team, it felt like he was part of the company.

Digital Juggler Client James WHite
James White
Head of Global Ecommerce, Dr. Barbara Sturm

Project details

Ecommerce replatforming vendor technology (Magento 1 > Big Commerce) and SI partner selection.

Services provided

  • End-to-end project management
  • Creation weighted scorecard for platform evaluation & management of product demos
  • Creation of 5-year projected TCO cost model including capex and opex costs
  • Ecommerce platform selection & presentation to the Board

Overview

Dr. Barbara Sturm was constrained by an old Magento implementation that limited the ecommerce team’s ability to self-serve and deploy site updates quickly. COO, James Houston, approached Digital Juggler to provide a fully managed replatforming service to guide the team through vendor and agency partner selection, to decide if they should migrate to Magento 2 or switch plaforms. The key driver was a need to find a flexible solution that would enable rapid revenue growth, facilitate international expansion and deliver a premium online customer experience.

Digital Juggler provided a fully managed service, acting as project lead and manager, delivering multiple project streams to help the Global Head of Ecommerce make an optimal investment decision. The following work streams were delivered using Digital Juggler’s proprietary replatforming framework:

  1. Project definition: goals, objectives & targets
  2. Creation of the project plan including budget and scope
  3. Business requirements assessment and prioritisation
  4. Platform shortlisting & screening
  5. Platform selection based on rigorous evaluation
  6. Building a detailed 3-5 year TCO cost model
  7. Preferred platform recommendation and due diligence
  8. Integration agency partner RFP management
  9. Preferred agency recommendation and due diligence
  10. Risk management assessment for the Board

Throughout the project, advice was provided on all aspects of ecommerce to ensure platform capabilities were assessed for how they would enable the business to deliver best-in-class customer experience and maximise revenue potential.

Outcomes

  1. Board approval for the ecommerce investment plan including technology recommendation, agency partner and TCO cost model
  2. Successful delivery of project within budget and to the agreed 10-week timeframe
  3. Recommendations and costings for specialist 3rd party tools to satisfy the full business requirements

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The Wine Society Omnichannel Ecommerce Strategy

The Wine Society logo

Digital Juggler helped us define our Digital Strategy, a project that lasted almost a year. Their approach was structured, thorough & proactive. They did a great job of getting under the skin of the organisation and our customers and worked collaboratively with a cross-functional internal team to guide our strategic thinking.

Nicky Glennon
Head of Web Trading, The Wine Society

Project details

Digital transformation & ecommerce strategy creation

Services provided

  • End-to-end project management
  • Digital strategy analysis and review
  • Market and competitor analysis
  • Strategic plan for ecommerce including acquisition and retention programmes
  • Resource & investment plan with ROI model

Overview

The Wine Society commissioned Digital Juggler to do a full digital strategy review to help them define a new strategy as part of a digital transformation program.

We worked closely with their project team and ran the project for them, providing end-to-end project management using Digital Juggler’s proprietary ecommerce strategy framework. At the kick off discovery workshop we agreed the project plan, stakeholder RACI and put a clear timeframe in place for project delivery, including milestone targets to hit.

Reporting to the CEO and Head of Marketing, we ran comprehensive stakeholder and customer interviews to get into the brand DNA and understand the issues and opportunities in detail. Alongside the outputs of a market and competitor review, we used all the qualitative and quantitative data to provide a set of recommendations for where the future looking strategy should focus and why.

With the strategy vision defined and approved by the Board, Digital Juggler then helped the project team create an omnichannel commerce blueprint, including:

  • A strategy framework with capability pillars
  • Tactical projects aligned to each pillar to enable best-in-class ecommerce execution
  • Data and measurement framework recommendation to facilitate the evolution towards data-driven ecommerce
  • Resource plan to enable each project to be delivered
  • TCO cost model and projected ROI model based on base/medium/high revenue growth forecasts

Once the project team had approved the strategy, we then presented it to the Board and Committee for final approval and investment sign-off. Digital Juggler was retained in an advisory capacity to help the business implement the strategy, including helping with technology and agency partner selection.

Outcomes

  1. Board approval for the ecommerce investment plan
  2. Successful delivery of project in budget to the agreed timeframe
  3. Project phasing to enable pilot & learn agility and continuous roll-out plan
  4. Introductions to leading technology vendors to accelerate tech selection

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Victoria Beckham Ecommerce Replatforming

Digital Juggler client logo for Victoria Beckham

The structure and rigour that James brought from the outset was invaluable, and gave me complete confidence that no stone would be left unturned throughout the complex process. He worked effectively with stakeholders at all levels.

Rachel Jones, Ecommerce Director at Victoria Beckham
Rachel Jones
Ecommerce Director, Victoria Beckham

Project details

Ecommerce replatforming vendor technology (Magento 1 > Shopify) and SI partner selection

Services provided

  • End-to-end project management
  • Ecommerce platform evaluation & selection
  • Ecommerce best practice advice

Overview

Victoria Beckham’s ecommerce director, Rachel Jones, needed a senior ecommerce consultant with expertise in platform selection and due diligence to help her build a business case for investment. The key driver was a need to find a flexible solution that would enable rapid x10 revenue growth over 5 years whilst delivering a premium online customer experience.

Digital Juggler provided a fully managed service, acting as project lead and manager, delivering multiple project streams to help Victoria Beckham make an optimal investment decision. The following work streams were delivered using Digital Juggler’s proprietary replatforming framework:

  1. Project definition: goals, objectives & targets
  2. Creation of the project plan including budget and scope
  3. Business requirements assessment and prioritisation
  4. Platform shortlisting & screening
  5. Platform selection based on rigorous evaluation
  6. Building a detailed 3-5 year TCO cost model
  7. Preferred platform recommendation and due diligence
  8. Integration agency partner RFP management
  9. Preferred agency recommendation and due diligence
  10. Risk management assessment for the Board

Throughout the project, advice was provided on all aspects of ecommerce to ensure platform capabilities were assessed for how they would enable the business to deliver best-in-class customer experience and maximise revenue potential.

Outcomes

  1. Board approval for the ecommerce investment plan including technology recommendation, agency partner and TCO cost model
  2. Successful delivery of project within budget and to the agreed 8-week timeframe
  3. Contract negotiation reducing the annual cost of ownership for the technology

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Royal Horticultural Society Ecommerce Replatforming

Client logo for RHS

James provided invaluable knowledge and support to our recent project to select a new ecommerce application and SI partner. I have no hesitation in recommending him for his expertise, the focus he had on our needs and his ability to engage effortlessly with stakeholders at all levels of the business.

Client photo, Matt Rooke of RHS
Matt Rooke
Digitech Director, Royal Horticultural Society

Project details

Fully managed service for ecommerce vendor and SI agency selection.

Services provided

  • End-to-end project management
  • Ecommerce platform evaluation & selection
  • Systems integrator partner RFP management

Overview

The RHS used a legacy ecommerce solution that couldn’t deliver growth cost effectively and wasn’t operationally fit for purpose. Matt Rooke, Digitech Director, engaged with Digital Juggler to provide external market context and expertise for ecommerce platform selection, complimenting the in-house IT team’s deep integration knowledge.

Project delivery

The project focus was on upskilling the internal project office (PM/BA) and IT teams to enable them to navigate the cluttered platform ecosystem and make a technology decision aligned with business goals and growth needs.

In week 1 we ran collaborative workshops to understand the different types of ecommerce platform on the market and current tech trends such as API-first and headless commerce. This collaborative approach enabled Matt and his IT team to rapidly shortlist viable technology approaches and agree which platforms were best aligned with the business and technology principles, speeding up the process for doing platform analysis and selection & resulting in a management report that gained Committee approval quickly.

The platform options were narrowed down to Magento Open Source (to avoid license fees & for Magento’s product data model), BigCommerce (the open SaaS architecture ticked the boxes for the integration requirements) and Episerver (to compare a Gartner quadrant leader for CMS and personalisation vs. a modular approach).

Digital Juggler then defined demo scenarios, advised on agency partners and facilitated workshops/demos using its contacts with vendors and agency partners. The Client team, led by Alison and Wumi, their brilliant PM & BA, were engaged throughout to ensure knowledge transfer and to enable them to hit the ground running once the platform & agency partners had been selected.

Outcomes

  1. Board approval for the ecommerce investment plan including Magento platform, agency partner and 3-year TCO cost model
  2. Successful delivery of project below budget and to the agreed 10-week timeframe
  3. Project phasing to enable a fast MVP implementation and continuous roll-out plan

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Samsung Bespoke Omnichannel Training

Digital Juggler created a “fast track to omnichannel retailing” training program. Everyone found James engaging and knowledgeable. James ran 8 x 2 day sessions for over 100 Samsung employees and received great feedback – attendees marked the quality of the course and training 4.7 out of 5. A big thanks from Samsung.

Digital Juggler Client, Nick White of Samsung
Nick White
Online Director, Samsung

Project details

Ecommerce training course development & delivery

Services provided

  • Create bespoke ecommerce training program and all course content
  • In-person ecommerce skills training for digital and non-digital employees
  • Continuous development of course materials based on feedback

Overview

Digital Juggler worked with Nick White, Online Director, and his ecommerce leadership team to create a custom ecommerce training program to upskill the business on ecommerce good practice and embed digital capabilities business wide.

The entire course content was written by Digital Juggler, using real-world insights and case studies to give context to ecommerce good practice. Using these examples, the course provided practical advice on how to improve digital store performance across the Samsung retail partner base and on their own DTC website.

The course was built using an active learning framework, involving attendees in the content and exercises and ensuring throughout both days that each person kept a learning log and defined the actions they would take to implement key learning.

The course content included:

  • Ecommerce tech & marketing trends relevant to Samsung’s product categories and key audiences
  • Revenue driving levers for digital stores
  • Ecommerce measurement frameworks and smart metrics
  • Practical ways to improve digital store performance across search & browse
  • Product and content optimisation
  • How to use persuasion tactics to drive conversion
  • Marketing and merchandising: how to execute campaigns & improve ROI
  • Embedding a test & learn culture
  • The importance of data: building data-driven partnerships with retailers

Outcomes

  1. Creation of Board approved bespoke training program for Digital Store Optimisation within budget
  2. Delivery of 2-day in-person training workshops to more than 100 employees across UK & Ireland business units
  3. Record score for external training: 4.7 / 5

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