Posts Tagged "content"

Ecommerce Information Architecture

Oct 12 2013

I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management. I say avoidable because they’re usually a result of not…

Ecommerce Landing Page Optimisation

Sep 16 2013

Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You…

SEO Page Title + Meta Description Testing

Sep 10 2013

I’ll show how to improve page titles and meta descriptions to increase traffic from natural search. This type of testing should be an integral part of any optimisation program and…

5 Ways Crowdfunding Benefits Retail Ecommerce

Jul 08 2013

The UK’s innovation agency, NESTA, predicts the UK crowdfunding industry to raise £14bn in 2016. That’s a big number considering the global market was expected to reach $6bn in 2013,…